MyVitamins Sleep + Relaxation

The campaign was to promote the sleep and relaxation range. The aim was to educate consumers on the importance of sleep through informational pieces and expert advice. This concept stepped away from the usual light bright aesthetics of MyVitamins in favour of a softer feel; purples complimenting the Wellness pillar blues, night skies made with textured paper to add to the softer aesthetic. This campaign required a small photoshoot.

Date Completed; Mar 2021