MyVitamins Black Friday

Black Friday is one of the most significant shopping periods before Thanksgiving and Christmas.

The campaign had to reflect the main sponsor’s brand’s minimal aesthetics, utilising a small budget that only allowed some still photography and showcasing our bestsellers. High gloss blocks and light bars were used to create a moody atmosphere, with light used to spotlight the products. The digital campaign created was simple yet striking and easily adaptable across the multiple MyVitamins marketing channels.

Date Completed; November 2020