Boodles May Festival 2022
May Festival is the largest racing event in Chester Racecourse’s calendar and kicks off Chester’s race season in May with three days of racing.
The campaign had to reflect the main sponsor’s brand aesthetics as well as complimenting Chester’s identity, bringing a sense of a new beginning post the covid pandemic.
Each artwork signified something about racing at Chester, with the Boodles Racing Lockup, pink aesthetic and CRC diamond pattern that has been utilised for the whole 2022 Season.
All the artwork is produced from photography that was taken from previous seasons.
Date Completed; March 2022
Concept Moodboard; Colours, copy, styling, graphic lockup utilising the Boodles Logo
Social assets; Generic lockups
Print Assets; 48 Sheet Billboard
Print; Day Three Racing Card